Screaming Blog
SEO & search marketing news and chatter from Screaming Frog.
10 June, 2025 by Dan Sharp
Screaming Frog SEO Spider Update – Version 22.0
We’re delighted to announce Screaming Frog SEO Spider version 22.0, codenamed internally as ‘knee-deep’. This release includes updates based upon user feedback, as well as exciting new features built upon the foundations introduced in our previous release. So, let’s take...
9 June, 2025 by MJ Cachón
Readability of Spanish Texts: Alternative Metrics to ‘Flesch Reading Ease’?
When we face the challenge of examining the readability of content in web projects, we find well-known publications and metrics such as Flesch Reading Ease. The importance of these metrics lies in something simple that we should keep in mind:...
16 May, 2025 by Ryan Jones
Finding and Testing Internal Link Changes with Screaming Frog
Internal linking is a crucial but often overlooked aspect of SEO that can significantly impact your website’s search performance. This guide explains how to use the SEO Spider’s features to identify internal linking opportunities, implement strategic changes, and measure their...
12 May, 2025 by Becky Waldren
Screaming Frog Wins Its First European Search Award
The Screaming Frog team added another impressive trophy to its collection last week – our very first European Search Award. On the 8th of May, a few team members hopped on a flight to attend the European Search Awards 2025...
31 March, 2025 by Mark Porter
The brightonSEO Crawling Clinic April '25
Somehow it’s almost April, which means we’re not far away from heading down to the sunny (hopefully) coast of Brighton for the biannual brightonSEO. We’re exhibiting once again, but we have moved very slightly from our usual spot…! You can...
19 March, 2025 by Euan Brock
Should You Bid on Your Own Brand in Google Ads?
It’s a question that divides marketers and keeps PPC managers up at night: should you spend hard-earned budget bidding on your own brand? At first glance, it might seem like a no-brainer. If someone’s searching for your brand, they already...
13 March, 2025 by Valia Kalfa Et al.
Design Trends That Are Shaping 2025
Design is constantly evolving, reflecting shifts in culture, technology, and the way we experience the world. As creativity pushes forward, we see familiar styles reimagined, new ideas take shape, and innovation drive the next wave of visual expression. As we...
7 March, 2025 by Mairead Folan
From Baby Bottles to Business Meetings: Navigating the Return to Work after Maternity Leave
As International Women’s Day approaches, I’ve been reflecting on my return to work after maternity leave – a whirlwind of emotions, from excitement to full-blown panic. Would I still know what I was doing? Would my team still need me?...
24 February, 2025 by Ellie Brett
Screaming Frog Take on WTSFest London '25
This year the Women in Tech SEO annual conference invited exhibitors to join them once again in chatting with the wonderful community members. As avid exhibitors, we just had to get involved in handing out cool merch and talking to...
13 February, 2025 by Ziggy Shtrosberg
Generate JSON-LD Schema at Scale With JavaScript Snippets
This tutorial shows how to leverage the Screaming Frog SEO Spider’s recently released custom JavaScript functionality to create JSON-LD schema markup at scale. With a small amount of code, I will demonstrate how to extract elements from a webpage and...
